why is it clear to communicate your ideas clearly verbally or in written form?

It's essential to communicate your ideas both verbally and written for various reasons. for example in today's world we often communicate via email or internet network especially in work related communication. Therefore this type of communication requires writing skills. and if we can't clearly write our ideas or statements in a professional or casual manner you could mislead our employee (or friend)and you can lose a job (or a engaging friend). Although most of the work related communication is now via email we still have to use our verbal skills very frequently because for example in a work place area ideas are often requested from you and if you can clearly describe your idea to your colleagues no matter how good it is it will never be deeply consider. Therefore is every essential to be comfortable with both types of communication.